Publicis Sapient: The Sending Machine

First Love Foundation, a non-profit organisation, launched The Sending Machine, a vending machine that dispensed food to food banks to encourage donations in the UK.

Campaign Purpose

The UK is suffering from a food poverty crisis and it's getting worse. More than 8 million people are struggling to put food on the table which has led to a 13% rise in food bank use. This has put a huge strain on food banks and their...