Movistar: The Training Song

Movistar, a telecommunications company, increased brand engagement in Peru by using its partnership of the Lima Marathon to create a song that encouraged runners.

Campaign Purpose

Movistar is #1 telephone company in Peru. The purpose of the campaign was to build engagement to the brand attracting new users to the its new music streaming platform, Movistar Musica.

Campaign Objectives

The objective was to increase the platform subscribers by 8% and to increase song downloads by 5%.

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