Get Your Time Back: How DSB kept commuters loyal during extensive trackwork

DSB, the national Danish state-owned train operator, increased awareness of its upcoming trackwork and encouraged people to still use its network's replacement buses by creating an app that both noted the benefits and acknowledged the inconvenience.

Campaign Purpose

During spring and summer 2018 Banedanmark, the company responsible for maintenance of the Danish railroad tracks, had planned trackwork on the commuter train stretch between the suburb Frederikssund and Valby close to Copenhagen.

The national...