DB Breweries: I'm Drinking it For You

DB Breweries, a New Zealand-based brewing company, launched a low-carb beer in New Zealand by releasing a love song about all the romantic things you can do for your partner while holding a beer.

Campaign Purpose

We were tasked with releasing a new beer into an already crowded low-carb beer market; a market dominated by international beer brands who were running functional, health centric messaging aimed predominantly at men.

Campaign Objectives...