Bang & Olufsen Brand Experience

Bang & Olufsen, a high-end luxury Danish consumer electronics company, re-launched its website with a new design to increase sales and convey its luxury branding.

Campaign Purpose

Bang & Olufsen have nurtured and refined their brand over 100 years of unique design heritage. But the richness of the brand wasn't being championed digitally.

At the start of our pitch presentation in April 2018, Henrik Clausen, President and CEO of Bang & Olufsen, made the brief crystal clear:

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands