VW: Deep Fake - You the Action Hero

Volkswagen, an automotive brand, increased footfall to its dealerships in China by launching AI face-swapping technology that allowed consumers to be part of an action car chase in is Touareg model.

Campaign Summary

Volkswagen enjoys high awareness in China, there was a major issue however: VW China's Import dealership network selling the Touareg was tiny. For context, Touareg is sold in 101 showrooms of a wider VW dealer network of over 1,200. In...