VW: Deep Fake - You the Action Hero

Volkswagen, an automotive brand, increased footfall to its dealerships in China by launching AI face-swapping technology that allowed consumers to be part of an action car chase in is Touareg model.

Campaign Summary

Volkswagen enjoys high awareness in China, there was a major issue however: VW China's Import dealership network selling the Touareg was tiny. For context, Touareg is sold in 101 showrooms of a wider VW dealer network of over 1,200. In terms of all c

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands