VW: Deep Fake - You the Action Hero

Volkswagen, an automotive brand, increased footfall to its dealerships in China by launching AI face-swapping technology that allowed consumers to be part of an action car chase in is Touareg model.

SUVs, 4x4s
Greater China

Campaign Summary

Volkswagen enjoys high awareness in China, there was a major issue however: VW China's Import dealership network selling the Touareg was tiny. For context, Touareg is sold in 101 showrooms of a wider VW dealer network of over 1,200. In...

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