Unilever Clear: Abtal El Shawarea’ (Stars on the Streets)

Clear, a shampoo brand, boosted brand favourability and awareness through a football-centred initiative in Egypt.

Campaign Summary

While Egyptian society passionately celebrates its famous football stars, it ignores the skilled football talents, unrecognized, on its many streets. Talented homeless and street children who could, one day, be the country's future stars, were given

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