Unbranded disease education: Puzzle Head

Lilly, a pharmaceutical company, created a visual representation of a migraine which it promoted among healthcare professionals in the US to show that not enough is being done with current treatments.

Campaign Summary

Up to 40% of people with migraine do not adequately respond to the current prescription standard of care medicine to treat their migraine attacks. Physicians perceive this population to be much lower and their options to help these pa

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