Subaru Canada: Greatest Outback Of All Time (G.O.O.A.T.)

Subaru Canada, an automotive brand, launched a humorous campaign in Canada that compared the Outback car to a Canadian mountain goat to prove that the car is the true greatest of all time (GOAT).

Campaign Summary

In order to drive sales of the all-new Subaru Outback and connect with a younger audience, we launched a breakthrough campaign that defied category conventions of car advertising. That led to record sales of over 3,000 vehicles (20% above target) in

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