Spotify: A new soundtrack for the longest Christmas in the world

Spotify, a music streaming brand, increased usage during Christmas in the Philippines by creating the Spotify Holiday Hub which housed 30 holiday playlists for people to listen to.

Campaign Summary

The Philippines has the longest Christmas in the world, where Christmas songs are played beginning September 1. And for 30 years, "Christmas In Our Hearts" by local balladeer Jose Mari Chan, has been the most overplayed holiday tune, popularised...