SingleCut Beersmiths: Big in Japan

SingleCut Beersmiths, a brewery, launched its IPA in Japan by creating packaging made of QR codes that acted as musical puzzles for consumers to solve before revealing the new brand of beer they were drinking.

Campaign Summary

SingleCut Beersmiths was founded on a love of hops and vinyl. Beloved in its native New York, the brewery was ready to take next the big leap - international distribution in Japan.

Faced with a small budget, one of the world's most exp

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands