Peace Collective: #UnravelHate

Peace Collective, a Canadian clothing brand, increased engagement and positive sentiment in Canada by unravelling a Make America Great Again hat and turning it into a Welcome to Canada toque.

Campaign Summary

The 'Make America Great Again' hat has become a controversial and divisive symbol. Peace Collective, a clothing brand aimed at making a difference, decided to #UnravelHate by unravelling a MAGA hat stitch-by-stitch, and used that very same thread to

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