Interac Association: Earning Curve

Interac Corp, the payments company, connected with a small business audience in Canada by partnering with Gimlet Media to create the Earning Curve podcast.

Campaign Summary

Changing firmly entrenched perceptions isn't easy. Neither is getting the attention of small business owners, a large but highly fragmented group. Doing both simultaneously is even more difficult, but that's the challenge Earning Curve, a branded pod

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