Hill's Pet Nutrition: It All Starts With Science

Hill's Pet Nutrition, a pet food brand, reversed declining sales and increased relevancy in the US by launching an informative video that shows how pet care all starts with science.

Campaign Summary

The challenge for Hill's was to convince caring pet owners that a brand with SCIENCE for a middle name can also mean a natural food choice. Leveraging the insight that there is nothing more natural than the truth - and that science doesn't lie - Hill

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