Coalition for Gun Control: Dodge the Bullet

Coalition for Gun Control, a non-profit gun control advocacy, contextualised gun violence to show Canadians how close to home the issue is by launching an online experience that shows how close they are to these incidents.

Campaign Summary transforms public-domain data into a compelling and highly personalized experience that vividly demonstrates just how close Torontonians are to major gun violence.

Marketing Context

The campaign was launched in the run-up to the 2019 Canadian federal election. Our previous efforts had helped lobby the government to pass gun control measures Bill C-71. With the Liberal government publicly committed to further legislation, includi

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