Avrio Health Canada: Feel the Sign? Betadine.

Antiseptic brand Betadine launched a new product in Canada, stealing market share from competitors and driving behaviour change.

Campaign Summary

We needed to launch Betadine and its sore throat gargle product into the very saturated Canadian Cough & Cold category. 'Feel the Sign? Betadine.' delivered a disruptive message for a disruptive product. The launch addressed well-entrenched...