AT&T - DRECTV: ALTUVE

AT&T, a telecommunications company, encouraged Hispanics in the US to quit cable by creating a fake news Tweet with famous baseball player Jose Altuve which eluded to him quitting.

Campaign Summary

This is a Hispanic take on the successful 'Quit Cable' campaign the brand started with General Market. This execution of the anti-cable campaign needed to leverage a strong Hispanic insight while maintaining the core idea and key messaging...