Samsung: Microcodes - How a tiny idea generated massive results

Samsung, a tech brand, promoted its new S20 mobile phone in Australia by hiding microscopic codes in its creative.

Executive summary

Our challenge was to sell the S20, Samsung's most expensive ever S series phone, at a time when excitement around new phone launches was rapidly dwindling.

Like all major Samsung launches, price, product, placement and promotion were

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands