KFC: Viewer Verdict

KFC, a fast-food brand, launched the KFC Viewer Verdict as part of its sponsorship of the National Rugby League (NRL) as a means of engaging fans and increasing sales in Australia.

Executive summary

As part of KFC's sponsorship of the National Rugby League competition, we created 'KFC Viewer Verdict': a real-time fan version of the video referee.

This is a case study in how brands can take their sport sponsorships and evolve them

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