ALDI Australia: How a never-ending ham helped ALDI beat its own Christmas record

Aldi, a supermarket brand, positioned itself at the heart of the epic Christmas feast in Australia by reflecting the ‘miracle’ of the never-ending Aldi ham.

Executive summary

The job of showcasing ALDI's quality at Christmas is never done. People can't quite believe it's that good at that price.

In 2019, we shifted from catering for unexpected drop-ins to being at the heart of the epic Christmas feast. Cen

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands