Decoding the digital wallet: Insights from MasterCard, Forrester and MediaVest USA

This report from the ANA Mobile Marketing Conference looks at three particular developments in mobile: the digital wallet; the use of mobile as a shopping tool; and using location data to improve services for shoppers.

Decoding the digital wallet: Insights from MasterCard, Forrester and MediaVest USA

Geoffrey Precourt Warc

Mobile is transforming the shopper journey, and throwing up new opportunities for brands to engage consumers. The overriding theme of the Association...

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