TV is still king: Analysis from Thinkbox's Payback 3 study

A conference report from the launch of Thinkbox's Payback 3 study on TV effectiveness. The main findings of the study can be summarised ad: TV is still king, offering far higher ROIs than other pa...

TV is still king: Analysis from Thinkbox's Payback 3 study

Joseph CliftWarc

Forget what you've heard about digital's inexorable takeover of the media landscape, the "daddy" of all traditional ad media is making a comeback, and offers higher ROIs...

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