KFC: The Animated Colonel Campaign

Campaign in America to revitalise an old brand, Kentucky Fried Chicken. Market had changed and image of product and service had suffered (reasons discussed: KCF is a retail establishment run through franchisees rather than a producer).
Agency: Young & Rubicam New York Author: Terry Dukes


The Animated Colonel Campaign


A brand resting on its laurels is vulnerable

This is the story of how a wellestablished, wellknown brand, Kentucky Fried Chicken, was caught napping by competitors who moved more quickly than it did to capitalize on the changing eating habits of Americans. Since the movement of consumer eating

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands