KFC: The Animated Colonel Campaign

Campaign in America to revitalise an old brand, Kentucky Fried Chicken. Market had changed and image of product and service had suffered (reasons discussed: KCF is a retail establishment run through franchisees rather than a producer).
Agency: Young & Rubicam New York Author: Terry Dukes

KFC

The Animated Colonel Campaign

INTRODUCTION

A brand resting on its laurels is vulnerable

This is the story of how a wellestablished, wellknown brand, Kentucky Fried Chicken, was caught napping by competitors who moved more quickly than it did to capitalize on the changing eating habits of Americans. Since the movement of consumer eating

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