A future of opportunity: Four predictions of evolutionary change in consumers

Kantar’s Irene Joshy outlines the key anchors that will drive consumer behaviour through this current pandemic period and into the future.

Why it matters

The impact of the pandemic on the economy and world as we know it will not be a complete metamorphosis, but rather an evolutionary change. Brands will need to understand a new matrix of motivations and try to pre-empt consumer needs.

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