Unilever: Axe Black silent entertainment
Brand: Unilever / Axe Black Agency: J.Walter Thompson Manajans Category: Cross Media/Cross Mobile Integration and Cross Screen Advertising and Lead Generation Region: EMEA
Axe launched Axe Black, an understated fragrance inviting men to 'Bring the Quiet'. But men were not just going to quit being loud. So we had to find a way to show them that silence was more attractive and fun.