Audi TT: Brochure Hack

This case study shows how Audi, a car manufacturer, created a direct mailing that used Bluetooth technology to create a mobile experience for its new Audi TT model.

Audi TT: Brochure Hack

Campaign details

Brand: Audi AG Agency: Razorfish Germany Category: Innovation, Lead Generation, and Mobile App Region: EMEA


The third generation of the Audi TT is the perfect combination of design and performance. It is the first model to feature a revolutionary digital display or "Virtual Cockpit" — the was main product point for the new model.

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