The UK in 2014: Marketing to the post-recessionary consumer

This article examines what will be the long term impact of the recession in the UK, and which of the recent consumer trends are specific to the recession and which are independent of it.

The UK in 2014: Marketing to the post-recessionary consumer

Michael BrennanTrajectory Partnership

Introduction

We've seen a range of indicators pointing to an improved economic performance from UK PLC in 2014. Equally we've seen a range of indicators suggesting...

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