7Up: Shoo summer away

7UP, a soft drink brand, launched a campaign in Vietnam to increase category sales in summer and gain consumer preference during the COVID-19 pandemic.

Campaign details

Brand: 7UpBrand owner: Suntory PepsiCo Vietnam BeverageLead agency: Mindshare VietnamCountry: VietnamIndustries: Carbonated soft drinksMedia channels: Mobile & apps , Sales promotionBudget: Up to 500k

Executive summary

The scorching summer...