7DAYS: Mini Croissant

7DAYS, a subsidy of food company Almarai, increased purchase intent for its mini croissant with a gamified mobile campaign in Saudi Arabia.

Campaign details

Brand: 7DAYSLead Agency: AdColony a Digital Turbine CompanyRegion: EMEA

Campaign video

Strategy

Objective

To promote Mini Croissant, 7DAYS wanted to use the personalized targeting opportunities of the mobile gaming world, which has become...

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