2020’s evil twin? Ten challenges that will shape business in 2021

Looks at the top trends that will shape business in 2021, based on sparks & honey’s cultural intelligence platform Q™.

Why it matters

It’s often been said that 2020 accelerated a lot of changes that were already in the works, from increased emphasis on e-commerce to stakeholder capitalism, and those shifts will continue to have major implications for brands, up to and including the