You didn’t return any results. Please clear your filters.
Luxury in flux: A digital future?
Luxury is in a state of flux: political, social, and economic forces are moving the dial, blurring the lines between high culture and subculture. The COVID-19 pandemic and uptick in digital commerce means luxury brands will need to adapt to new behaviours.
According to Chris Donnelly, CEO and Founder at VERB Brands, now is the time for the luxury category to embrace digital strategies. A survey of more than 1,000 affluent consumers showed patterns of behaviour whereby consumers’ digital literacy appears to have more of an impact on their interactions with luxury brands than age.
B2B marketers are prioritising brand
Brand building is firmly back on the B2B boardroom agenda with 61% of respondents saying brand is now considered a strategic business priority for their CEO and board members, according to a recent report from The Transmission.
What brands can learn from the Australian experience of rising costs
Brands around the world can learn from the ways in which Australian brands are responding to the sharp spike in the cost of living and the measures they are taking to help consumers concerned about the economy, says TBWA\Melbourne’s Eloise Liley .
Why it matters
Amid the cost-of-living crisis, Australian brands are doing things differently from their British and American counterparts, taking three key tactical approaches that respond to the challenge on behalf of their customers to do right by them.
Three principles for activating pragmatic purpose
India's q-commerce needs to balance speed and sustainability
Quick commerce has arrived in India but is it an answer to a consumer requirement or a means of eliminating the competition? Amaresh Godbole of Publicis Groupe ponders the question as part of a new WARC Spotlight series.
Why it matters
There is a need for convenience and speed but it has to be realistic and sustainable from a profit, environmental and human perspective, while balancing the needs of VCs, founders, delivery partners and consumers.
How ‘fan truths’ shape McDonald’s marketing
McDonald’s, the restaurant chain, has successfully tapped into the power of “fan truths” as it develops marketing that builds deep engagement with consumers.
Asia’s next arena of growth: Contextual commerce
Asia is a prime spot to capture the opportunities of contextual commerce, which provides a frictionless one-stop shopping experience facilitated by automation. Writing for WARC, Accenture Song’s Flaviano Faleiro explains why.
Why it matters
The socio-economic changes in Asia will accelerate contextual commerce growth and businesses must understand the new consumer archetypes of the future and shape their innovation accordingly.
Product placement works best in combination with ads
Email this content