WARC Awards for Media: Effective Use of Partnerships & Sponsorships

About

The Award will follow a Grand Prix / Gold / Silver / Bronze system. The jury will also nominate winners of the Special Awards that recognise specific areas of excellence.

The Awards are discipline-neutral and channel-agnostic. We encourage a broad spectrum of entries from media agencies, creative agencies, media owners, digital agencies and data specialists from all over the world. Entry is completely free and you can enter as many times as you like, using the entry form. You do not need to be a WARC subscriber to enter. To enter, submit your case study in just one category.

The deadline for entries was 5pm GMT 22 Sept 2021.

Read the Entry Kit Download the Entry Form

Find inspiration

Shortlist

Operation puck drop
Brand
Canadian Tire
Agency
Touché!
Advertiser
Canadian Tire Corporation
Market
Canada
Messi X Budweiser 644
Brand
Budweiser
Agency
COPA90
Advertiser
AB InBev
Market
Global
What we do next? – celebrating Gen Z's online activism
Brand
Deutsche Telekom
Agency
Mindshare Germany, Saatchi & Saatchi London
Advertiser
Deutsche Telekom
Market
Austria, Croatia, Germany, Hungary, Macedonia, Montenegro, Poland, Romania, Slovak Republic
TikTok x Euros 2020 – Where fans play
Brand
TikTok
Agency
Zenith
Advertiser
Bytedance
Market
Europe (general region)
Full colour television – launching an inclusivity focused broadcasting network
Brand
Omroep Zwart
Agency
Havas Media Netherlands, Buutvrij
Advertiser
Government of the Netherlands
Market
Netherlands
Ramadhan lockdown
Brand
Redoxon
Agency
MediaCom Indonesia
Advertiser
Bayer
Market
Malaysia
I declare
Brand
AA (Advertising Association in Lebanon)
Agency
PHENOMENA sarl
Advertiser
AA (Advertising Association in Lebanon)
Market
Lebanon
The unfair advantage
Brand
Old Spice
Agency
Mediacom Romania
Advertiser
Procter & Gamble
Market
Romania
Clutter couture
Brand
Ziploc Brand
Agency
Enegy BBDO, UEG
Advertiser
SC Johnson
Market
North America (general region)
Trapped in advertising
Brand
Pringles
Agency
Starcom, Grey
Advertiser
The Kellogg Company
Market
North America (general region)
My VIV
Brand
Ann Summers
Agency
MediaCom, Identica
Advertiser
Gold Group International
Market
United Kingdom
Game on – energizing connection with gen z to the next level
Brand
Sting
Agency
Mindshare Vietnam
Advertiser
Suntory PepsiCo Vietnam Beverage
Market
Vietnam
Make it canadian
Brand
Molson Canadian
Agency
Wavemaker Canada, Rethink
Advertiser
Molson Coors
Market
Canada
The water promise
Brand
Finish
Agency
Havas Middle East Dubai
Advertiser
Reckitt Benckiser
Market
United Arab Emirates,Saudi Arabia
100 Pronunciations, 1 Solution
Brand
Head and Shoulders
Agency
MediaCom
Advertiser
Procter and Gamble
Market
Vietnam
I May Destroy You
Brand
BBC
Agency
Havas Media
Advertiser
BBC
Market
United Kingdom
The bread exam
Brand
Lebanese Breast Cancer Foundation (LBCF)
Agency
McCann Paris, FP7 McCann Dubai
Advertiser
Lebanese Breast Cancer Foundation (LBCF)
Market
Lebanon
Rooftop farms
Brand
Knorr Egypt
Agency
FP7 McCann Cairo
Advertiser
Unilever
Market
Egypt
Music keeps us playing
Brand
Pepsi and Pepsi MAX
Agency
COPA90
Advertiser
PepsiCo
Market
Global
Stand-up comedy restaurant
Brand
Pizza Hut
Agency
Mindshare China
Advertiser
Yum! China
Market
China

2021 Judges

A judging panel of industry experts, chaired by Sarita Rao, President, Integrated & Partner Solutions, AT&T Business, will be reading the entries.

I’m excited to celebrate the best in partnerships and sponsorships advertising from around the world. The value of advertising is immeasurable as it is critical to bringing to life the stories of solutions and driving outcomes – and, just as importantly, to brands. It is an honour to be working with the WARC Awards for Media and their remarkable panel of judges to uncover and reward work which understands the power of brands joining forces to connect with global audiences.
Sarita Rao

Sarita Rao, Chair of the Judges, WARC Awards for Media 2021
President, Integrated & Partner Solutions, AT&T Business

Special Awards

Successful Sponsorship Award

for the best example of a brand effectively aligning itself with, for instance, an entertainment property or a sporting event

Effective Native Award

for the best example of a native campaign that helped a brand meet its business objectives

Collaboration with an Influencer Award

for the most effective partnership with an influencer appropriate for the target market

Previous winners

Rerank the Rich

There were 15 winning case studies in the 2020 competition, with Nuveen: Rerank the Rich, through MullenLowe US, Mediahub (US), taking the Grand Prix.

Contact

Chiara Manco

Chiara Manco
Commissioning Editor, Case Studies
chiara.manco@warc.com