SABRE Awards EMEA
Benchmarking the best PR work from across the globe.
Platinum SABRE for Best In Show 2020
Agency Forsman & Bodenfors
Volvo launched the E.V.A (equal vehicles for all) initiative globally to encourage the sector to take automotive safety seriously.
Volvo made crash data research and proprietary knowledge behind its safety innovations public for all to download to push for equal safety.
The brand saw a peak in positive sentiment online, increasing by 13.1%, and the campaign saw over 850,000 website visits.
Diamond SABRE Awards 2020
Agency PHD / Grey Global / FTI Consulting / BCW
Brand The Abu Dhabi National Oil Company
Agency ASDA'A BCW
Country United Arab Emirates