SABRE Awards Africa

Benchmarking the best PR work from across the globe.

Lumos Nigeria: Touching Lives Through A Determined School Child - Dele Fathia

Platinum 2021

Lumos Nigeria: Touching Lives Through A Determined School Child - Dele Fathia

Brand
Lumos Nigeria
Agency
Modion Communications
Country
Nigeria

Lumos Nigeria increased brand awareness and interactions in Nigeria by creating a PR campaign that spread awareness around the installation of its solar system in the home of a child who didn't have electricity.

JoJo: for water, for life

Diamond 2021

JoJo: for water, for life

Brand
JoJo
Agency
KAMuses
Country
South Africa

JoJo supported its staff and the general public in South Africa throughout the COVID-19 pandemic by launching wellness check-ins with staff, new brand partnerships and its own podcast.

Sage: Profiling Sage Executive Vice-President for the Africa & Middle East region, Pieter Bensch

Sage: Profiling Sage Executive Vice-President for the Africa & Middle East region, Pieter Bensch

Brand
Sage
Agency
Idea Engineers
Country
South Africa

Sage increased the media profile of its new regional leader Pieter Bensch across Africa by setting up meet and greets and written Q&As with key media outlets.

Siemens: Supporting Nigeria's Development Goals

Siemens: Supporting Nigeria's Development Goals

Brand
Siemens
Agency
LSF PR
Country
Nigeria

Siemens improved brand perception in Nigeria by using social media to tell the story of how it was supporting the country throughout the covid-19 pandemic and setting up a service centre for businesses.

BDO: Clarity Charter

BDO: Clarity Charter

Brand
BDO
Agency
Razor
Country
South Africa

BDO South Africa launched a creative platform and set of online sessions during the covid-19 pandemic to provide clarity for the future of South Africa's auditing profession.

Aon: Diversity & Inclusion - Dive In Nigeria 2020

Aon: Diversity & Inclusion - Dive In Nigeria 2020

Brand
Aon
Agency
Phyllion / GONG
Country
Nigeria

Aon partnered with top senior women professionals in Nigeria to inspire them to take up careers in the insurance sector.

Gold 2021

Philips: Work The Beat
Brand
Philips
Agency
In-house
Country
Kenya / South Africa / Egypt
Mitumba Association of Kenya: Project Fabric Campaign against the ban of second-hand clothes
Brand
Mitumba Association of Kenya
Agency
Hill & Knowlton Strategies
Country
Kenya
Microsoft: Safe@Home
Brand
Microsoft
Agency
FleishmanHillard South Africa
Country
South Africa
Microsoft: Work.Reworked
Brand
Microsoft
Agency
WE Communications
Country
South Africa / Qatar / Saudi Arabia / Turkey / United Arab Emirates
Brut: Elevator Pitch
Brand
Brut
Agency
Edelman South Africa / Edelman Africa
Country
South Africa
Shoprite: Corporate Image
Brand
Shoprite
Agency
In-house
Country
South Africa
Shoprite: How R5 turned into millions
Brand
Shoprite
Agency
In-house
Country
South Africa
MUA: Learners Challenge
Brand
MUA
Agency
Circus
Country
Mauritius
Shoprite: 2020 Employee Communications
Brand
Shoprite
Agency
In-house
Country
South Africa
Hollard Insurance Ghana: #MeetArabaHollard #GhanaFirstVirtualInsurer
Brand
Hollard Insurance Ghana
Agency
In-house
Country
Ghana
Toyota: #AStarisborn
Brand
Toyota
Agency
Engage BCW
Country
Kenya
Shoprite: Sixty60
Brand
Checkers
Agency
In-house
Country
South Africa
SOLAL: Stay Well with SOLAL
Brand
SOLAL
Agency
Tribeca Public Relations
Country
South Africa
City of Djougou: Local Initiatives Against Global Pandemic
Brand
City of Djougou
Agency
Opinion&Public
Country
Benin
Microsoft: Xbox Hall of Fame
Brand
Xbox
Agency
Clockwork Media
Country
Global
Lagos State Government: Applaud our Heroes
Brand
Lagos State Government
Agency
Chain Reactions Nigeria
Country
Nigeria
Business Mauritius: When businesses harness citizen support to influence Government's pension policy
Brand
Business Mauritius
Agency
Blast BCW
Country
Mauritius
HMD and Nokia Mobile: HMD Media Relations
Brand
Nokia / HMD
Agency
FleishmanHillard South Africa
Country
South Africa
Halo Heritage: Boity Collection Launch
Brand
Halo Heritage
Agency
Eclipse Communications
Country
South Africa
KCB Foundation: 2jiajiri
Brand
KCB Foundation
Agency
Oxygène Marketing Communication
Country
Kenya
Siemens: Spearheading Nigeria's power revolution
Brand
Siemens
Agency
LSF PR
Country
Nigeria
Ichikowitz Family Foundation: African Youth Survey 2020
Brand
Ichikowitz Family Foundation
Agency
BCW / Amsterdam Worldwide
Country
Africa
Kenya Airways: Rebuilding stakeholders' trust
Brand
Kenya Airways
Agency
Edelman Africa
Country
Kenya