MRS Awards
Celebrating research's ability to drive innovation and deliver results
About the Awards
The MRS Awards celebrate research's ability to drive innovation, inspire change and deliver results.
The most recent Awards were announced in December 2019 and all the winning case studies are available to read here on WARC.
Grand Prix
The real why and the hidden who: Fixing the weak links in how we measure personality
Brand N/A
Award category Grand Prix
Ogilvy and Kantar created a completely new instrument that decodes individuals at scale, using a series of proven behavioural science lenses.
The lenses decode personality traits, cultural cognition and cognitive styles to reveal the real 'why' and 'who' aspects of individuals – the drivers of, and barriers to, behaviour change.
Winners
BT Plus: Getting BT back in the game
Brand BT
Award category JApplications of Development
Shell Lubricants qualitative segmentation study
Brand Shell
Award category Business-to-Business Research
Unilever: PDC Comparative Language Analyser
Brand Unilever
Award category New Consumer Insights
Business banking switch - business unusual for RBS
Brand RBS
Award category Financial Services Research
Brand The Bill and Melinda Gates Foundation
Award category Healthcare Research
Macmillan Cancer Support: A truly sector-leading approach to insight management
Brand Macmillan Cancer Support
Award category Insight Management
BBC World Service: Fake News – Addressing the global disinformation problem
Brand BBC World Service
Award category International Research
A three-part insight strategy to optimise Tesco’s trade driving print
Brand Tesco
Award category Jeremy Bullmore Award for Creative Development Research, 2019
Identifying and measuring the Fluent Device
Agency System1 Research
Award category Media Research
Public Health England’s Be Clear on Cancer Campaign
Brand Public Health England
Award category Public Policy/Social Research
Asahi: Combining cultural insights and AI to solve the “mystery” of modern Japanese-ness
Brand Asahi
Award category Virginia Valentine Award for Cultural Insights
Selected Finalists
How Twinings infused a new kids’ drink with real-life needs and parents’ expertise
Brand Twinings
Award category New Consumer Insights
Bayer: The Patient Empathy Workshop
Brand Bayer
Award categoryHealthcare Research
Formula 1: Creating a near-real-time picture of the scale and context of F1 fan response
Brand Formula 1
Award category Data Analytics
Barclays UK: Customer Experience research programme
Brand Barclays UK
Award category Insight Management
Brand Dove
Award category International Research
The Power of Pledging: Helping Cancer Research unlock the potential of legacies
Brand Cancer Research
Award category Jeremy Bullmore Award for Creative Development Research