MRS Awards
Celebrating research's ability to drive innovation and deliver results
About the Awards
The MRS Awards celebrate research's ability to drive innovation, inspire change and deliver results.
The most recent Awards were announced in December 2020 and all the winning case studies are available to read here on WARC.
Grand Prix
STOP THE TRAFFIK: Research for digital disruption of human trafficking
Brand Stop the Traffik
Award category Grand Prix
STOP THE TRAFFIK uncovered insights about the ways in which Lithuanians can be exploited as they move to the UK.
It conducted interviews and formed friendship triads to build trust, as well as engaging local NGOs as partners to develop a communications campaign to raise awareness of human trafficking.
Winners
Turn on, tune in, drop put (then turn on again): BT TV and the power of flexibility
Brand BT
Award category Applications of Research
BT: Democratising pricing insight
Brand BT
Award category Insight Management
Insurance Fraud Bureau: The honest lie – cross-industry fraud communications
Brand Insurance Fraud Bureau
Award category Financial Services Research
Brand Health Tech Hive
Award category Healthcare Research
Independent Age: Lived experience of older age amongst marginalised sub-groups
Brand Independent Age
Award category Inclusive Research
CovidWatch – An international social commentary on what unites and divides us during the pandemic
Brand Ipsos
Award category International Research
City and Guilds Group: Driving action to build brand loyalty
Brand City and Guilds Group
Award category Business-to-Business Research
Google: Decoding Decisions – making sense of the ‘messy middle’
Brand Google
Award category New Consumer Insights
Demand generation: how we made econometrics free to all
Agency Thinkbox
Award category Media Research
Predicting Macmillan’s impact on cancer patients’ quality of life
Brand Macmillan
Award category Innovation in Data Analytics
Brand Chivas Brothers
Award category Cultural Insights
