MRS Awards

Celebrating research's ability to drive innovation and deliver results

Browse latest case studies

About the Awards

The MRS Awards celebrate research's ability to drive innovation, inspire change and deliver results.

The most recent Awards were announced in December 2020 and all the winning case studies are available to read here on WARC.

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Grand Prix


STOP THE TRAFFIK: Research for digital disruption of human trafficking

Brand Stop the Traffik
Award category Grand Prix

STOP THE TRAFFIK uncovered insights about the ways in which Lithuanians can be exploited as they move to the UK.

It conducted interviews and formed friendship triads to build trust, as well as engaging local NGOs as partners to develop a communications campaign to raise awareness of human trafficking.


BT: Democratising pricing insight

Brand BT
Award category Insight Management

Insurance Fraud Bureau: The honest lie – cross-industry fraud communications

Brand Insurance Fraud Bureau
Award category Financial Services Research

Independent Age: Lived experience of older age amongst marginalised sub-groups

Brand Independent Age
Award category Inclusive Research

City and Guilds Group: Driving action to build brand loyalty

Brand City and Guilds Group
Award category Business-to-Business Research

Google: Decoding Decisions – making sense of the ‘messy middle’

Brand Google
Award category New Consumer Insights

Demand generation: how we made econometrics free to all

Agency Thinkbox
Award category Media Research

Predicting Macmillan’s impact on cancer patients’ quality of life

Brand Macmillan
Award category Innovation in Data Analytics