MMA Smarties Vietnam Awards

Honoring innovation, creativity and success in mobile marketing.

Highlands Coffee Vietnam: A Branded Conversation Hi-Jacking All Youngsters Attention In Tet

Best in Show 2020

Highlands Coffee Vietnam: A Branded Conversation Hi-Jacking All Youngsters Attention In Tet

Brand
Highlands Coffee
Agency
Dentsu Redder
Country
Vietnam

Highlands Coffee Vietnam sought to recruit new, young customers with its new Golden Lotus Tea recipe during the festival Tet.