MMA Smarties Indonesia Awards

Honoring innovation, creativity and success in mobile marketing.

S-26 Procal GOLD: Wyeth S26 AR Book

Best in Show 2020

S-26 Procal GOLD: Wyeth S26 AR Book

Brand
S-26 Procal GOLD
Agency
Mindshare
Country
Singapore

S-26 Procal GOLD launched a campaign to promote its Future Me AR Coloring Book, an augmented reality (AR) technology stimulation tool.

Selected Gold winners

KitKat: KitKat4Takjil Ramadan

KitKat: KitKat4Takjil Ramadan

Brand
KitKat
Agency
Wunderman Thompson
Country
Indonesia

KitKat leveraged Insatgram and YouTube to drive awareness and interested in KitKat during Ramadan in Indonesia.

Nescafé: A cup from home

Nescafé: A cup from home

Brand
Nescafé
Agency
Publicis Indonesia
Country
Indonesia

Nescafé encouraged consumers to enjoy their coffee from home while spending Ramadan under lockdown in Indonesia.

Head & Shoulders: #MoveonBro

Head & Shoulders: #MoveonBro

Brand
Head & Shoulders
Agency
In-house
Country
Indonesia

Head & Shoulders used blooper videos in its campaign Say it Proudly to encourage consumers in Indonesia to overcome their insecurities about pronouncing the brand’s name.