MMA Smarties India Awards
Honoring innovation, creativity and success in mobile marketing.
Best in Show 2020
Aditya Birla Capital: What if you could #InteractWithTheFuture?
Aditya Birla Capital
FoxyMoron
India
Aditya Birla Capital increased brand awareness and consideration in India by launching an interactive mobile video that showed audiences what their future would look like when it was and wasn't planned for.
Selected Gold winners
Asian Paints Corporate: Where the heart is!
Asian Paints
Madison Media
India
Asian Paints partnered with various celebrities in India to launch a series of YouTube videos that showed the inside of their living spaces to connect with a younger audience.
Kia: Rewind Kia
Kia
Isobar India
India
Kia launched a TV and online campaign that encouraged the Indian public to stay at home during the COVID-19 pandemic while lifting their spirits.
McDonald's: 10 year challenge
McDonald's
22 Feet Tribal Worldwide
India
McDonald’s, a fast food restaurant chain, increased downloads of its new app by making its 10 most popular items in India available for the low prices they were valued at 10 years ago.
Cadbury: Say It With Silk
Cadbury
Wavemaker India
India
Cadbury Silk promoted its brand among love-smitten centennials in India by launching a custom site where consumers could enter a message of love and receive a tailored Spotify playlist.
Gold winners
Bridgestone: How Bridgestone achieved a 2023% ROI with an innovative proximity-based SEM strategy
Bridgestone
In-house
India
HDFC Bank: Add an ad
HDFC Bank
In-house
India
Kia: Instagram Hijack
Kia
Isobar India
India
Unilever: Wheel Ghar Se Career
HUL Active Wheel
In-house
India
Marks & Spencer: Bra Fit Challenge
Marks & Spencer
Isobar India
India
Games 24x7/Rummy Circle: It's time to win it all
Rummy Circle
Affle
India
Estee Lauder: Geolocal blockchain campaign
Estee Lauder
Isobar India
India
Axis Bank: Unlocking the money flow in the lockdown in a humane way
Axis Bank
MullenLowe Lintas Group India
India
Netflix: Something for everyone
Netflix
Wavemaker India
India
Silver winners
Chupa Chups: Unlocking the confectionery potential in young adults
Chupa Chups
Ogilvy & Mather India
India
Kingfisher: Stay at Home
Kingfisher
Mindshare India
India
Max Life Insurance: New Year greetings and resolution campaign
Max Life Insurance
In-house
India
Cadbury Madbury
Cadbury
Wavemaker India
India
MySchoolReviews.com: Her courage lessons for myschoolreview.com
MySchoolReviews.com
Isobar India
India
TikTok: Mat Kar Forward
TikTok
In-house
India
Hershey: Jolly Rancher
Jolly Rancher
In-house
India
Kia: Auto Expo
Kia
Isobar India
India
Google Assistant: Knowledge has no language
Google Assistant
Mullen Lowe Lintas
India
Kotak: 811 #DreamsInvited Campaign
Kotak Mahindra Bank
In-house
India
Zivame: Powering The Beauty Within
Zivame
Affle
India
Harpic: Making India Toilet Proud
Harpic
In-house
India
Royale Health Shield: The antibacterial experience
Royal Health Shield
Madison Media
India
Vision Express: Location-based advertising
Vision Express
In-house
India
Sunfeast Dark Fantasy: A lot can happen inside
Sunfeast Dark Fantasy
Wavemaker India
India
Aditya Birla Capital: The ABC of Money Advice
Aditya Birla Capital
Mindshare India
India
Aditya Birla Capital: Making India Engage with the #ABCofBudget2020
Aditya Birla Capital
Mindshare India
India
Bronze winners
McDowell’s No1 Soda: No1YaariJam
McDowell’s No.1
Hungama Digital Services India
India
Nikon: Insta Badge
Nikon
WATConsult
India
Dunzo: You Wanna Do It, Just Dunzo It
Dunzo
Affle
India
Alpenlibe: Rakhi campaign
Alpenliebe
PHD Media
India
Signature: Masterclass 4.0
Signature Whisky
United Spirits India
India
Spotify India: Podcast Mobile Campaign
Spotify
In-house
India
Zomato Gold: Global Acquisition Strategy for Zomato Gold
Zomato
In-house
India
HDFC Bank: Hum Haar Nahi Maanenge
HDFC Bank
In-house
India
