MMA Smarties EMEA Awards
Honoring innovation, creativity and success in mobile marketing.
Selected Golds 2020
Cheetos: Mustache
Brand
Cheetos
Cheetos
Agency
OMD
OMD
Country
Turkey
Turkey
Cheetos launched an interactive mobile video ad to promote its latest moustache-shaped product in Turkey.
Coca-Cola: Support Your Locals with DCO
Brand
Coca-Cola
Coca-Cola
Agency
CARAT
CARAT
Country
Turkey
Turkey
Coca-Cola supported local restaurant re-openings in Turkey amidst the COVID-19 pandemic by launching a targeted digital banner campaign that notified people nearby when restaurants opened.
KFC goes TikTok #DoTheColonel
Brand
KFC
KFC
Agency
Butter
Butter
Country
Germany
Germany
KFC raised brand awareness in Germany with a TikTok hashtag dance challenge.
Further Golds
Akbank: The Rising of New Generation T
Brand
Akbank
Akbank
Agency
In-house
In-house
Country
Turkey
Turkey
Akbank: Walled Garden
Brand
Akbank
Akbank
Agency
In-house
In-house
Country
Turkey
Turkey
App Samurai: Covid19 Resilience Grant EMEA
Brand
App Samurai
App Samurai
Agency
In-house
In-house
Country
Turkey
Turkey
Bepanthol: #Babil'sNumber
Brand
Bepanthol
Bepanthol
Agency
Wunderman Thompson
Wunderman Thompson
Country
Turkey
Turkey
DenizBank takes a data-driven approach with Adjust to reduce costs
Brand
Denizbank
Denizbank
Agency
In-house
In-house
Country
Turkey
Turkey
İsbank: İmeceMobil App
Brand
Isbank
Isbank
Agency
In-house
In-house
Country
Turkey
Turkey
İşbank: İşCep Marketplace
Brand
Isbank
Isbank
Agency
CARAT
CARAT
Country
Turkey
Turkey
İşbank: Maximum Gaming Card
Brand
Isbank
Isbank
Agency
Muse
Muse
Country
Turkey
Turkey
İşbank: Virtual Assistant Maxi - Covid-19 Adaption
Brand
Isbank
Isbank
Agency
In-house
In-house
Country
Turkey
Turkey
Love Beauty and Planet: Good Loop Donation
Brand
Love Beauty and Planet
Love Beauty and Planet
Agency
Mindshare Turkey
Mindshare Turkey
Country
Turkey
Turkey
McDonald's: Regional Brand Trust / Hygiene
Brand
McDonald's
McDonald's
Agency
In-house
In-house
Country
MENA
MENA
Yapı Kredi: Screen Time Discount
Brand
Yapı Kredi
Yapı Kredi
Agency
4129Grey
4129Grey
Country
Turkey
Turkey
Silver winners
Always: The New Brave
Brand
Always
Always
Agency
In-house
In-house
Country
South Africa / Pakistan / Kuwait / Saudi Arabia / United Arab Emirates
South Africa / Pakistan / Kuwait / Saudi Arabia / United Arab Emirates
Bodeboca: How did the Bodeboca acquisition campaigns outperform during lockdown?
Brand
Bodeboca
Bodeboca
Agency
In-house
In-house
Country
Spain
Spain
Carte d'Or: Do Something Sweet at Home
Brand
Carte D'or
Carte D'or
Agency
Standby Creative Group
Standby Creative Group
Country
Turkey
Turkey
Coca-Cola: e-Euro 2020
Brand
Coca-Cola
Coca-Cola
Agency
CARAT
CARAT
Country
Turkey
Turkey
Cornetto: My Fairy Tale
Brand
Cornetto
Cornetto
Agency
MEDINA TURGUL DDB
MEDINA TURGUL DDB
Country
Turkey
Turkey
Elidor: X Udemy
Brand
Elidor
Elidor
Agency
Mindshare Turkey
Mindshare Turkey
Country
Turkey
Turkey
İşbank: Maximum İşyerim App
Brand
Isbank
Isbank
Agency
In-house
In-house
Country
Turkey
Turkey
İşbank: Pay to the Future - Geleceğe Öde
Brand
Isbank
Isbank
Agency
VMLY&R
VMLY&R
Country
Turkey
Turkey
Lifebuoy: Purpose
Brand
Lifebuoy
Lifebuoy
Agency
Magna Cairo
Magna Cairo
Country
Egypt
Egypt
Magnum’s legendary crack sound x Spotify 3D Audio
Brand
Magnum
Magnum
Agency
Mindshare Turkey
Mindshare Turkey
Country
Turkey
Turkey
Obsesso: Enjoy the moments at home
Brand
Obsesso
Obsesso
Agency
In-house
In-house
Country
Turkey
Turkey
Tinkies: Celebrate Everything
Brand
Tinkies
Tinkies
Agency
In-house
In-house
Country
South Africa
South Africa
Yalı Spor: The Great Google Shopping Hack
Brand
Yalı Spor
Yalı Spor
Agency
In-house
In-house
Country
Turkey
Turkey
Bronze winners
Atolye Games: Turkey’s largest esports event 'Istanbul Backgammon Tournament'
Brand
Atolye Games
Atolye Games
Agency
In-house
In-house
Country
Turkey
Turkey
Ford Focus: Chain Interactive Stories
Brand
Ford Motor Company
Ford Motor Company
Agency
Ingage
Ingage
Country
Turkey
Turkey
Fundación Telefónica: INTANGIBLES. A digital exhibition from the Telefónica Collection
Brand
Telefónica
Telefónica
Agency
In-house
In-house
Country
Spain
Spain
Garanti BBVA: Mobile App
Brand
Garanti Bank
Garanti Bank
Agency
Leo Burnett Company
Leo Burnett Company
Country
Turkey
Turkey
MTN Chat: Recharge without leaving your chats
Brand
MTN
MTN
Agency
Accenture Interactive
Accenture Interactive
Country
South Africa
South Africa
MultiChoice: Festive Campaign
Brand
MultiChoice
MultiChoice
Agency
In-house
In-house
Country
Africa
Africa
Rich’s Africa: WhatsApp Chatbot
Brand
Rich Products Corporation
Rich Products Corporation
Agency
In-house
In-house
Country
South Africa
South Africa
Samsung Galaxy A51 Launch: First programmatic in-game advertising campaign
Brand
Samsung Galaxy
Samsung Galaxy
Agency
Starcom
Starcom
Country
Spain
Spain
