MMA Smarties EMEA Awards
Honoring innovation, creativity and success in mobile marketing.
Best in Show 2019
Otees Mobile Game
Brand
Otees
Otees
Agency
Yonder Media
Yonder Media
Country
South Africa
South Africa
OTEES launched a mobile game to help South African consumers decide which new flavour cereal should become a permanent product.
Gold winners
Rexona: World Cup 2018
Brand
Rexona
Rexona
Agency
m/SIX
m/SIX
Country
Spain
Spain
Telekom Deutschland GmbH: The world's first mobile interactive comedy show on Whatsapp
Brand
Deutsche Telekom
Deutsche Telekom
Agency
DDB Group Germany
DDB Group Germany
Country
Germany
Germany
Nescafé 3in1: Addressable TV & Getir project
Brand
Nescafé
Nescafé
Agency
Mindshare Turkey
Mindshare Turkey
Country
Turkey
Turkey
Akbank: The campaign that knows your needs better than you
Brand
Akbank
Akbank
Agency
Hype
Hype
Country
Turkey
Turkey
Turkcell BiP Messenger: Kim 1 GB İster Newest way to entertain
Brand
Turkcell
Turkcell
Agency
4PLAY Mobile Creative People
4PLAY Mobile Creative People
Country
Turkey
Turkey
Unilever: Mobile in Love
Brand
Cornetto
Cornetto
Agency
Mindshare Turkey
Mindshare Turkey
Country
Turkey
Turkey
Vodafone: Red Line
Brand
Vodafone
Vodafone
Agency
Mindshare Turkey
Mindshare Turkey
Country
Turkey
Turkey
Silver winners
Vodafone: Project Ramadan - Pita queue
Brand
Vodafone
Vodafone
Agency
Mindshare Turkey
Mindshare Turkey
Country
Turkey
Turkey
Turkcell BiP Messenger: Bi Sohbet - It's just a chat
Brand
Turkcell
Turkcell
Agency
4PLAY Mobile Creative People
4PLAY Mobile Creative People
Country
Turkey
Turkey
Hellmann's Mayonnaise: Delicious surprise
Brand
Hellman's Mayonnaise
Hellman's Mayonnaise
Agency
Digitas Liquorice
Digitas Liquorice
Country
South Africa
South Africa
KFC: Dunked Burger
Brand
KFC
KFC
Agency
Mindshare South Africa
Mindshare South Africa
Country
South Africa
South Africa
Unilever/GB Glace/Olivia Nilsson: Swish Joy
Brand
GB Glace
GB Glace
Agency
Mindshare Sweden
Mindshare Sweden
Country
Sweden
Sweden
Turkcell: Bip Translate
Brand
Turkcell
Turkcell
Agency
Arena Media
Arena Media
Country
Turkey
Turkey
Akbank Sanat: Adaptive jazz radio project
Brand
Akbank
Akbank
Agency
Mediacom Turkey
Mediacom Turkey
Country
Turkey
Turkey
Pharmaton: TV sponsorship enhanced interaction with second screen
Brand
Pharmaton
Pharmaton
Agency
Mindshare Turkey
Mindshare Turkey
Country
Turkey
Turkey
Unilever/GB Glace/Olivia Nilsson: Swish Joy
Brand
GB Glace
GB Glace
Agency
Mindshare Sweden
Mindshare Sweden
Country
Sweden
Sweden
Migros: Tam Bana Göre
Brand
Migros
Migros
Agency
In-house
In-house
Country
Turkey
Turkey
Bronze winners
KFC Africa: CRM rewards solution
Brand
KFC
KFC
Agency
Yonder Media
Yonder Media
Country
South Africa
South Africa
FOX Networks Group: FOXplay
Brand
Fox Network
Fox Network
Agency
In-house
In-house
Country
Turkey
Turkey
FOX Networks Group: FOXplay
Brand
Garanti Bank
Garanti Bank
Agency
Leo Burnett / Voden
Leo Burnett / Voden
Country
Turkey
Turkey
Kia dealer coop platform: Turning every Kia dealer into a display advertising expert
Brand
Kia Cars
Kia Cars
Agency
Havas Media Spain
Havas Media Spain
Country
Spain
Spain
Signal: Gülümser Abla - Kaave Falı app integration
Brand
Signal
Signal
Agency
Mindshare Turkey
Mindshare Turkey
Country
Turkey
Turkey
