The Marketing Society Brave Awards
Honouring and highlighting the great work of agencies and brands
About the Awards
The Marketing Society Brave Awards, judged by a panel of senior marketing practitioners, honour and highlight the great work of agencies and brands.
The most recent awards were announced in July 2020 and the winning cases studies are available to read here on WARC.
Grand Prix
Brand Guinness
Agency AMV BBDO
Country UK
Guinness encouraged people to drink in moderation in the UK and Ireland by rebranding ordinary water as a Guinness drink.
During the Six Nations Rugby Tournament Guinness removed the stigma around water by positioning it as Guinness Clear, promoted in a TV and social campaign.
The campaign tallied more than 14m views and 68 million impressions.
Winners
Diageo Bar Academy: An audacious digital experiment to unleash the power of bar professionals
Brand Diageo Bar Academy
Agency In-house
Country Global
The Stroke Association: A stroke of insight
Brand The Stroke Association
Agency AMV BBDO
Country United Kingdom
Chelsea Football Club: Digital marketing
Brand Chelsea Football Club
Agency In-house
Country Global
Brand Paddy Power
Agency VCCP / Octagon / Mediacom
Country United Kingdom
Guinness Storehouse: An out of this world experience that has set the bar globally
Brand Guinness Storehouse
Agency In-house
Country Ireland
Gordon's Gin: Legacy brand turned challenger
Brand Gordon's Gin
Agency In-house
Country United Kingdom
Unilad: The Illegal Blood Bank #Bloodwithoutbias
Brand UNILAD
Agency Elvis Communications
Country United Kingdom
Nationwide Building Society: The team that took on the savings crisis
Brand Nationwide Building Society
Agency Wavemaker
Country United Kingdom
Formula 1: Putting fans at the heart of Formula 1
Brand Formula 1
Agency Ogilvy & Mather, London
Country United Kingdom
Ovo Energy: Boost Winter Wallet
Brand Boost Energy
Agency In-house
Country United Kingdom
Brand ITV
Agency Uncommon
Country United Kingdom
Brand Habito
Agency Uncommon
Country United Kingdom
