The Marketing Society Brave Awards
Honouring and highlighting the great work of agencies and brands
About the Awards
The Marketing Society Brave Awards, judged by a panel of senior marketing practitioners, honour and highlight the great work of agencies and brands.
The most recent awards were announced in June 2019 and the winning cases studies are available to read here on WARC.
Grand Prix
Why Nationwide asked the marketing industry to challenge hate together
Brand Nationwide
Agency VCCP Partnership, Wavemaker and Channel 4
Country UK
Nationwide Building Society worked with the Incorporated Society of British Advertisers, Metropolitan Police and Stop Hate UK to campaign against trolling and online abuse in the UK.
The building society discovered that in instances where the silent majority spoke up to challenge the perpetrators of hate, the incidence of hateful online posts declined.
It partnered with Channel 4, and brands McCain and Maltesers, to launch a full ad-break takeover tackling racism, homophobia and ableism during an episode of the TV programme Gogglebox.
Winners
Dimension Data: Reinventing brand perceptions at the Tour de France
Brand Dimension Data
Agency In house
Country United States
Brand Toyota
Agency The&Partnership
Country United Kingdom
Robinsons: Revitalising the squash category
Brand Robinsons
Agencies Saatchi & Saatchi London and m/SIX
Country United Kingdom
Absolut: The Team With Nothing to Hide
Brand Absolut
Agency Bartle Bogle Hegarty
Country Sweden
Brand Hiscox
Agency AMV BBDO
Country United Kingdom
Brand John Lewis & Partners
Agencies Manning Gottlieb OMD and adam&eveDDB London
Country United Kingdom
M&M's: Mixing Up A Social Storm
Brand M&M's
Agency AMV BBDO
Country United Kingdom
How easyJet's world-first delivered visual booking to the Instagram generation
Brand easyJet
Agency VCCP
Country United Kingdom
Tesco: The Bigger Nappy Change
Brand Tesco
Agency Bartle Bogle Hegarty
Country United Kingdom
Scottish Government and NHS: Stop Fannying About And Get Your Smear Test
Brand NHS Scotland
Agency The Leith Agency
Country United Kingdom
Brand Ella's Kitchen
Agency Havas London
Country United Kingdom
Syft: Building The Future Of Work
Brand Syft
Agency In house
Country United Kingdom