WARC Awards for Effectiveness: Instant Impact

Download the entry kit Enter the awards

Instant Impact

This category rewards short-term campaigns (with a duration of six months or less) that led directly to a sales increase. The judges will seek robust proof that the campaign directly drove sales.

2021 Judges

A judging panel of industry experts, chaired by Dhiren Amin, Chief Marketing Officer, Asia, The Kraft Heinz Company, will be reading the entries.

Special Awards

Creative Catalyst Award

Rewarding a tactical idea that complemented more long-term brand activity and showed a demonstrable sales spike.

Original Promotional Idea

For a campaign that deployed an original promotional mechanic.

Data-Driven Impact

For how data-led insight helped achieve short-term results.