WARC Awards for Effectiveness: Collaboration & Culture
Collaboration & Culture
This category will reward strategies and instances of brands entering or impacting on culture that can demonstrate a business outcome. The judges will be looking for evidence of how these approaches helped a brand achieve business goals. This might include sponsorships or partnerships, short-form social video or long-form video, native advertising or advertiser-funded TV shows.
2021 Judges
A judging panel of industry experts, chaired by Nadja Bellan-White, Global CMO, Vice Media, will be reading the entries.
Special Awards
The Culture-Creator Award
For an effective strategy based on a brand creating its own content.
Best Community-Builder Award
For an effective strategy that resonated with a particular community.
Social Data Award
For how data and insights gleaned from social platforms informed an effective collaboration/culture strategy.
