Dragons of Asia
Recognising the very best in results-driven marketing communications across all countries in APAC
About the Awards
Since 2000, the Dragons of Asia have been recognising the very best in results-driven marketing communications, by agencies and clients, across all countries in APAC.
The most recent Awards were announced in October 2018 and a selection of winning case studies are available to read here on WARC.
Red Dragon

The Coca-Cola Export Corporation: Coke and Edhi (Ramadan) Bottle of Change
Brand Coca-Cola
Agency Starcom Pakistan
Country Pakistan
The Coca-Cola Company and Edhi Foundation Collaborated to collect donations during Ramadan – a period of celebration of Muslims.
The brands collected donations through the bottle of change, a revamped iconic coke bottle turned into a donation vehicle.
Donations to the Edhi Foundation increased by almost 60% vs. pre-Ramadan projections and Coca-Cola donated 20 million Rupees to the cause.
Selected Blue Dragons

Brand XXXX Gold
Agency Geometry Global
Country Australia
XXXX Gold partnered with the Ashes cricket series to attract Australian beer drinkers through an exclusive redesign of the iconic baggy green cap worn by cricketing legends.

Brand Little Village
Agency Geometry Global
Country Singapore
Little Village created the brick book, a series of lessons cards that worked alongside building bricks, to help educate children in disadvantaged schools.

Ford Vietnam: How Ford Ranger Regained the Top Spot in Vietnam
Brand Ranger
Agency InMobi / Mindshare Vietnam / Moblaze
Country Vietnam
Ford Vietnam increased market share in the truck segment in Vietnam by launching 7 different videos that showed key features of its Ranger truck.

Taiwan Star Telecom: The Black Spot Campaign
Brand Taiwan Star Telecom
Agency Dentsu
Country Taiwan
Taiwan Star Telecom increased brand preference in Taiwan by launching a campaign that raised awareness of Macular degeneration due to cell phone overuse.

Sanitarium New Zealand: So Good - Garden of Goodness
Brand So Good
Agency Geometry Global
Country New Zealand
So Good turned recipes into bite sized morsels to encourage consumers to try its products in New Zealand.
Further Blue Dragons
Wonda Coffee: When Wonda turned the Radio Jockeys into Sales Jockeys
Brand Wonda Coffee
Agency Initiative Media Russia
Country Russian Federation
Watson's China: Watson's Thirst For Loyalty
Brand Watson's Water
Agency Wunderman Guangzhou China
Country China
Huawei Mobile Myanmar: Huawei nova2i (I GOT U Music Activation) #OOOO
Brand Huawei
Agency Today Ogilvy & Mather
Country Myanmar
Brand Supermalls
Agency DDB Group Philippines
Country Philippines
Unilever Russia: Dove Dry Shampoo
Brand Dove
Agency Initiative Russia
Country Russia
Brand NokScoot
Agency Wavemaker Thailand
Country Thailand
Blood Donors India: Strangers helping Strangers
Brand Blood Donors India
Agency The Social Street
Country India
Gold
Brand Tencent
Agency George P. Johnson
Country China
Adani Wilmar Limited: Fortune Foods - Fortune Savours the Brave
Brand Fortune Foods
Agency Geometry Global
Country India
Etika Sdn Bhd: How Etika Created 3,000 Celebrities with One 'Me'gazine
Brand Etika
Agency Entropia Malaysia
Country Malaysia
McDonald's: McCafe InstaBillboard
Brand McDonald's
Agency Leo Burnett Malaysia
Country Malaysia
Brand CIMB Bank
Agency Geometry Global
Country Malaysia
Brand 7-Eleven
Agency Orion Social Media
Country India
Brand Tesco
Agency Grey Global, Grey Worldwide
Country Malaysia
Brand Watsons Malaysia
Agency FCB Group
Country Malaysia
It Doesn't Exist Until You Do It
Brand Mountain Dew
Agency N/A
Country Malaysia
IKANO Corporation: Let Your Mood Feed You
Brand IKANO Corporation
Agency PHD Media
Country Malaysia
Prasadam Industries: The Snake Guard
Brand Prasdam Industries
Agency The Social Street
Country India