Dragons of Asia

The Coca-Cola Export Corporation: Coke and Edhi (Ramadan) Bottle of Change

Brand Coca-Cola
Agency Starcom Pakistan
Country Pakistan

The Coca-Cola Company and Edhi Foundation Collaborated to collect donations during Ramadan – a period of celebration of Muslims.

The brands collected donations through the bottle of change, a revamped iconic coke bottle turned into a donation vehicle.

Donations to the Edhi Foundation increased by almost 60% vs. pre-Ramadan projections and Coca-Cola donated 20 million Rupees to the cause.

Lion Co: XXXX Goldie

Brand XXXX Gold
Agency Geometry Global
Country Australia

XXXX Gold partnered with the Ashes cricket series to attract Australian beer drinkers through an exclusive redesign of the iconic baggy green cap worn by cricketing legends.

Little Village: Brick Book

Brand Little Village
Agency Geometry Global
Country Singapore

Little Village created the brick book, a series of lessons cards that worked alongside building bricks, to help educate children in disadvantaged schools.

Ford Vietnam: How Ford Ranger Regained the Top Spot in Vietnam

Brand Ranger
Agency InMobi / Mindshare Vietnam / Moblaze
Country Vietnam

Ford Vietnam increased market share in the truck segment in Vietnam by launching 7 different videos that showed key features of its Ranger truck.

Taiwan Star Telecom: The Black Spot Campaign

Brand Taiwan Star Telecom
Agency Dentsu
Country Taiwan

Taiwan Star Telecom increased brand preference in Taiwan by launching a campaign that raised awareness of Macular degeneration due to cell phone overuse.

Sanitarium New Zealand: So Good - Garden of Goodness

Brand So Good
Agency Geometry Global
Country New Zealand

So Good turned recipes into bite sized morsels to encourage consumers to try its products in New Zealand.