Cannes Creative Strategy Lions

Celebrates breakthrough thinking and transformational problem-solving leading to compelling creative strategy.

Cannes Lions

About the Awards

The Creative Strategy Lions celebrate the idea behind the idea, how strategic planning can redefine a brand, reinvent its business, and influence consumers or wider culture.

The most recent Creative Strategy Lions were announced at Cannes Lions Live in June 2021 and all the winning cases studies are available to read here on WARC.

Find out more about Cannes Lions International Festival of Creativity.

Explore WARC at Cannes Lions Live 2021

Cheetos: Can't Touch This

Grand Prix 2021

Cheetos: Can't Touch This

Brand
Cheetos
Agency
Ketchum New York
Country
United States

Cheetos disrupted the popcorn category and drove household penetration with its new product Cheetos Popcorn.

Gold winners

Three Ireland: The Connected Island

Three Ireland: The Connected Island

Brand
Three Ireland
Agency
Boys and Girls Dublin
Country
Ireland

Three launched its campaign The Connected Island to bring innovative networking and technology to the isolated Irish island of Arranmore and reverse over 150 years of emigration.

Stayfree: Project Free Period

Stayfree: Project Free Period

Brand
Stayfree
Agency
DDB Mudra Group Mumbai
Country
India

Burger King drove consumers to download the Burger King app in the USA by breaking conventional marketing rules with its campaign The Whopper Detour.

Starbucks UK: What's Your Name?

Starbucks UK: What's Your Name?

Brand
Starbucks
Agency
Iris Worldwide / Havas International London / Edelman London
Country
United Kingdom

Starbucks demonstrated its support for transgender people in the UK with its What's Your Name campaign.