Cannes Creative Strategy Lions
Celebrates breakthrough thinking and transformational problem-solving leading to compelling creative strategy.
About the Awards
The Creative Strategy Lions celebrate the idea behind the idea, how strategic planning can redefine a brand, reinvent its business, and influence consumers or wider culture.
The most recent Creative Strategy Lions were announced at Cannes Lions Live in June 2021 and all the winning cases studies are available to read here on WARC.
Find out more about Cannes Lions International Festival of Creativity.
Grand Prix 2021
Ketchum New York
Cheetos disrupted the popcorn category and drove household penetration with its new product Cheetos Popcorn.
Boys and Girls Dublin
Three launched its campaign The Connected Island to bring innovative networking and technology to the isolated Irish island of Arranmore and reverse over 150 years of emigration.
DDB Mudra Group Mumbai
Burger King drove consumers to download the Burger King app in the USA by breaking conventional marketing rules with its campaign The Whopper Detour.
Iris Worldwide / Havas International London / Edelman London
Starbucks demonstrated its support for transgender people in the UK with its What's Your Name campaign.
Ogilvy Mumbai / MSL India / Mindhsare Mumbai
McDonald's Canada: Friends Wanted
Vice Media: The 8-Bit Journo
Dentsu Webchutney Mumbai
Interval House: Freedom Tampons
Ab Inbev/Guarana Antarctica: She Can
SOKO São Paulo
The Big Issue & LinkedIn: Raising Profiles
LinkedIn / Big Issue Foundation
3 Monkeys | Zeno London
APCL: Filled by Palsy
Associação de Paralisia Cerebral de Lisboa (APCL)
Havas Media Lisbon
AbInbev: Contract For Change
Lord+Thomas / FCB New York / FCB Chicago / Dentsu New York / 3pm Agency New York
Uncle Grey Copenhagen
Wunderman Thomson Antwerp
The Female Company: The Tampon Book - A book against tax discrimination
The Female Company
Scholz & Friends Berlin
Home Centre: A Dad's Job
UM Beirut / Initiative Cairo / FP7 McCann Dubai / FP7 McCann Beirut / Dejavu Dubai
Middle East & North Africa (general region)
Central Office For Public Interest (COPI): Addresspollution.org
Talon / One Green Bean London / AMV BBDO London
Mastercard: True Name
McCann New York
LEGO: Green Instructions