Australian Effie Awards
Celebrating the great ideas that achieve real results and the strategy that goes into creating them
About the Awards
The annual Australian Effie Awards, presented by the Communications Council in Australia, recognise the year’s most effective advertising and marketing communications campaigns.
The most recent Awards were announced in October 2020 and all the winning cases studies are available to read here on WARC.
Gold
Beam Suntory: How Canadian Club became the boss of summer
Brand Canadian Club
Agency The Monkeys
Advertiser Beam Suntory
Canadian Club directly challenged beer's status as the self-appointed king of the Australian summer with a film and OOH ads that allowed Australians to question drinking beer in summer.
NRMA Insurance: Every home is worth protecting
Brand NRMA Insurance
Agency The Monkeys
Advertiser NRMA Insurance
NRMA significantly boosted its brand value within months in Australia with is campaign Every Home Is Worth Protecting.
Silver
Aldi Australia: How a campaign for one convinced Australia to give ALDI another go
Brand Aldi
Agency BMF
Advertiser Aldi
Mitsubishi Motors Australia: How Mitsubishi has the time of its life again and again and again
Brand Mitsubishi Motors
Agency Richards Rose
Advertiser Mitsubishi Group
Bronze
#SubtlySponsoredPost: How Samsung overtook Apple in a-not-so subtle way
Brand Samsung
Agency Leo Burnett Sydney
Advertiser Samsung
Aldi Australia: How a never-ending ham helped ALDI beat its own Christmas record
Brand Aldi
Agency BMF
Advertiser Aldi
Brand Amgen
Agency The Works / Slingshot
Advertiser Amgen
Aussie Home Loans: How Aussie reignited growth by saving people from mortgage mumbo jumbo
Brand Aussie Home Loans
Agency CHE Proximity
Advertiser Commonwealth Bank
Bendigo Bank: Four big reasons to try number five
Brand Bendigo Bank
Agency AJF GrowthOps
Advertiser Bendigo Bank
Brand KFC
Agency Ogilvy Australia
Advertiser Yum! Brands
Brand KFC
Agency Ogilvy Australia
Advertiser Yum! Brands
Samsung: Microcodes - How a tiny idea generated massive results
Brand Samsung
Agency CHE Proximity
Advertiser Samsung
Sydney Children's Hospitals Foundation: Curing Homesickness
Brand Sydney Children's Hospitals Foundation
Agency CHE Proximity
Advertiser Sydney Children's Hospitals Foundation
Tourism Central Coast: Building a big billion dollar tourism brand through "Little Adventures"
Brand Tourism Central Coast
Agency AFFINITY
Advertiser Tourism Central Coast
