Australian Effie Awards
Celebrating the great ideas that achieve real results and the strategy that goes into creating them
About the Awards
The annual Australian Effie Awards, presented by the Communications Council in Australia, recognise the year’s most effective advertising and marketing communications campaigns.
The most recent Awards were announced in September 2019 and all the winning cases studies are available to read here on WARC.
Grand Effie
Great Northern Brewing Company: Overtaking the classics to become Australia’s favourite beer
Brand Great Northern Brewing Company
Agency Clemenger BBDO
Advertiser Carlton & United Breweries
Great Northern Brewing Company launched a series of TVCs that celebrated its beer through the beauty of the great outdoors.
The series of TVCs that captured the relaxed and chilled excitement of a great weekend away, not an amped up lad's weekend, championing the beauty of the great outdoors.
The brand increased its market share from 2.2% in 2015 to 12% by 2018 and overtook and stole share from XXXX Gold leading to a market share of 12%.
Gold
How reviving its original purpose reversed 8 years of decline for NRMA Insurance
Brand NRMA
Agency The Monkeys
Advertiser NRMA
NRMA Insurance promoted itself as a brand that helps by encouraging acts of help among the Australian public and showcasing this through OOH and a film.
Foodbank: Turning a box of nothing into breakfast for WA kids
Brand Foodbank WA
Agency The Brand Agency
Advertiser Foodbank WA
Foodbank Western Australia encouraged food donations by launching Hungry Puffs, an empty box of cereal, to highlight the children who don't have breakfast every day.
Heart Foundation Australia: Australia's Worst Serial Killer
Brand Heart Foundation Australia
Agency News Corp Austrlalia
Advertiser Heart Foundation Australia
Heart Foundation Australia highlighted the 'criminal' behind Australia's biggest killer, heart disease, calling on the Government to invest in the prevention of heart disease.
Silver
The More The Merrier: ALDI’s Christmas invite that opened up Aussie hearts, minds and wallets
Brand Aldi
Agency BMF
Advertiser Aldi
ALDI: Good Different Phase 2 – Questioning the cult of loyalty
Brand Aldi
Agency BMF
Advertiser Aldi
Brand Ipswich City Council
Agency N/A
Advertiser Ipswich City Council
Telstra: How not worrying about data took Telstra Pre-Paid from decline to growth
Brand Telstra
Agency The Monkeys
Advertiser Telstra
Bronze
Officeworks: How one word changed EOFYTHING
Brand Officeworks
Agency AJF Partnership
Advertiser Officeworks
Brand Australian Government – Department of Social Services
Agency BMF
Advertiser Australian Government
How Abbott’s Village Bakery became a breadwinner
Brand George Weston Foods
Agency BMF
Advertiser George Weston Foods
Volkswagen: Transforming Power into Profit – a Story About Workhorses and Thoroughbreds
Brand Volkswagen
Agency DDB Needham, Sydney/DDB Sydney
Advertiser Volkswagen Group
Making a hero out of Carlton Zero
Brand Carlton
Agency Clemenger BBDO
Advertiser Carlton & United Breweries
Metamucil: Poo Romance - The Sequel
Brand Metamucil
Agency McCann Healthcare
Advertiser Procter & Gamble (P&G)
Brand TAB Betting
Agency Clemenger BBDO
Advertiser TAB Betting
Tourism Central Coast: From the couch to the Coast – Shifting perception for unprecedented ROI
Brand Tourism Central Coast
Agency Affinity
Advertiser Tourism Central Coast
How small SUVs drove Mitsubishi to #1
Brand Mitsubishi
Agency Richards Rose
Advertiser Mitsubishi