Australian Effie Awards
Celebrating the great ideas that achieve real results and the strategy that goes into creating them
About the Awards
The annual Australian Effie Awards, presented by the Communications Council in Australia, recognise the year’s most effective advertising and marketing communications campaigns.
The most recent Awards were announced in October 2020 and all the winning cases studies are available to read here on WARC.
Gold 2021
Genea: Where babies come from
Brand
Genea
Genea
Agency
CHE Proximity
CHE Proximity
Country
Australia
Australia
Genea celebrated IVF as a natural extension of the fertility process with a new brand line and a brand film.
Silver winners
McDonald's: McDonald's to Maccas
Brand
McDonald's
McDonald's
Agency
DDB Sydney & OMD
DDB Sydney & OMD
Country
Australia
Australia
Whitelion: No Home Address
Brand
Whitelion
Whitelion
Agency
Ogilvy Australia
Ogilvy Australia
Country
Australia
Australia
RACQ: Distracted Drivers
Brand
RACQ
RACQ
Agency
CHE Proximity Brisbane, UM Brisbane
CHE Proximity Brisbane, UM Brisbane
Country
Australia
Australia
Meat & Livestock Australia: How ‘Make Lamb, Not walls’ made farmers their biggest ROI ever.
Brand
Meat & Livestock Australia
Meat & Livestock Australia
Agency
The Monkeys, UM, OGBe
The Monkeys, UM, OGBe
Country
Australia
Australia
Bronze winners
Hyundai: Kona
Brand
Hyundai
Hyundai
Agency
Innocean Australia
Innocean Australia
Country
Australia
Australia
Home Builders Federation: HBF Takes on the Industry with Mullets, Quokkas and Bonnie Tyler
Brand
Home Builders Federation
Home Builders Federation
Agency
Leo Burnett Australia
Leo Burnett Australia
Country
Australia
Australia
TAL: Less death, more life
Brand
TAL
TAL
Agency
BMF
BMF
Country
Australia
Australia
Aldi: The great fresh food migration
Brand
Aldi
Aldi
Agency
BMF
BMF
Country
Australia
Australia
Tourism Australia: Holiday Here this year
Brand
Tourism Australia
Tourism Australia
Agency
M&C Saatchi
M&C Saatchi
Country
Australia
Australia
Volkswagen Australia: From auto maker to online retailer
Brand
Volkswagen
Volkswagen
Agency
DDB Sydney + Katzion
DDB Sydney + Katzion
Country
Australia
Australia
