Australian Effie Awards

Celebrating the great ideas that achieve real results and the strategy that goes into creating them

Browse latest case studies

About the Awards

The annual Australian Effie Awards, presented by the Communications Council in Australia, recognise the year’s most effective advertising and marketing communications campaigns.

The most recent Awards were announced in September 2019 and all the winning cases studies are available to read here on WARC.

Find out more about the Communications Council

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Grand Effie

	Great Northern Brewing Company

Great Northern Brewing Company: Overtaking the classics to become Australia’s favourite beer

Brand Great Northern Brewing Company
Agency Clemenger BBDO
Advertiser Carlton & United Breweries

Great Northern Brewing Company launched a series of TVCs that celebrated its beer through the beauty of the great outdoors.

The series of TVCs that captured the relaxed and chilled excitement of a great weekend away, not an amped up lad's weekend, championing the beauty of the great outdoors.

The brand increased its market share from 2.2% in 2015 to 12% by 2018 and overtook and stole share from XXXX Gold leading to a market share of 12%.


NRMA Insurance

How reviving its original purpose reversed 8 years of decline for NRMA Insurance

Brand NRMA
Agency The Monkeys
Advertiser NRMA

NRMA Insurance promoted itself as a brand that helps by encouraging acts of help among the Australian public and showcasing this through OOH and a film.

Foodbank WA

Foodbank: Turning a box of nothing into breakfast for WA kids

Brand Foodbank WA
Agency The Brand Agency
Advertiser Foodbank WA

Foodbank Western Australia encouraged food donations by launching Hungry Puffs, an empty box of cereal, to highlight the children who don't have breakfast every day.

Heart Foundation Australia

Heart Foundation Australia: Australia's Worst Serial Killer

Brand Heart Foundation Australia
Agency News Corp Austrlalia
Advertiser Heart Foundation Australia

Heart Foundation Australia highlighted the 'criminal' behind Australia's biggest killer, heart disease, calling on the Government to invest in the prevention of heart disease.


Brand Ipswich City Council
Agency N/A
Advertiser Ipswich City Council

Telstra: How not worrying about data took Telstra Pre-Paid from decline to growth

Brand Telstra
Agency The Monkeys
Advertiser Telstra


Officeworks: How one word changed EOFYTHING

Brand Officeworks
Agency AJF Partnership
Advertiser Officeworks

The Australian Government: From deflection to action – the campaign that rallied millions of Australians to help stop violence against women at the start.

Brand Australian Government – Department of Social Services
Agency BMF
Advertiser Australian Government

How Abbott’s Village Bakery became a breadwinner

Brand George Weston Foods
Agency BMF
Advertiser George Weston Foods

Volkswagen: Transforming Power into Profit – a Story About Workhorses and Thoroughbreds

Brand Volkswagen
Agency DDB Needham, Sydney/DDB Sydney
Advertiser Volkswagen Group

Making a hero out of Carlton Zero

Brand Carlton
Agency Clemenger BBDO
Advertiser Carlton & United Breweries

Metamucil: Poo Romance - The Sequel

Brand Metamucil
Agency McCann Healthcare
Advertiser Procter & Gamble (P&G)

TAB: Head v Heart

Brand TAB Betting
Agency Clemenger BBDO
Advertiser TAB Betting

Tourism Central Coast: From the couch to the Coast – Shifting perception for unprecedented ROI

Brand Tourism Central Coast
Agency Affinity
Advertiser Tourism Central Coast

How small SUVs drove Mitsubishi to #1

Brand Mitsubishi
Agency Richards Rose
Advertiser Mitsubishi