APG Australia Strategy Awards
Rewarding influential thinking that demonstrates the value of strategy
About the Awards
The Account Planning Group Australia (APG) is a key group within The Communications Council. The biennial APG Strategy Awards reward influential thinking that demonstrates the value of strategy.
The most recent Awards were held in October 2020 and all the winning case studies are available to read here on WARC.
Gold winners 2020
NZ Transport Agency: Rat's Tale
Brand New Zealand Transport Agency
Agency Clemenger BBDO
Country New Zealand
NZ Transport Agency showed young men in New Zealand what they could be missing out on if they drink drive by creating a video ad that made them realise the impact an injury could have on their lives.
NZ Transport Agency: Belted Survivors
Brand New Zealand Transport Agency
Agency Clemenger BBDO
Country New Zealand
NZ Transport Agency encouraged young men in New Zealand to wear their seatbelts by creating a series of powerful portraits of serious crash survivors who were saved by their seatbelt.
Aldi Good Different Phase 2: Questioning the cult of loyalty
Brand Aldi
Agency BMF
Country Australia
Aldi revealed the false benefits of loyalty programmes and increased revenue with its Pointless Points campaign in Australia.
Tourism Tasmania: Come Down For Air
Brand Tourism Tasmania
Agency BMF
Country Australia
Tourism Tasmania promoted tourism in the region with its campaign Come Down for Air.
Silver winners
NZ Transport Agency: The Unsaid
Brand New Zealand Transport Agency
Agency Clemenger BBDO
Country New Zealand
Palau Legacy Project: The Palau Pledge - A brave strategy, grounded in sound reason
Brand The Palau Legacy Project
Agency Host/Havas Sydney
Country Australia
Bronze winners
Brand Department of Social Services
Agency BMF
Country Australia
The More the Merrier: ALDI's Christmas invite that opened up Aussie hearts, minds and wallets
Brand Aldi
Agency BMF
Country Australia
Brand New Zealand Transport Agency
Agency Clemenger BBDO
Country New Zealand
New Zealand Human Rights Commission: Give Nothing to Racism
Brand New Zealand Human Rights Commission
Agency Clemenger BBDO
Country New Zealand
Tourism Australia: Working Holiday Maker
Brand Tourism Australia
Agency M&C Saatchi
Country Australia
TAL: From 'life insurance' to 'insurance for life'
Brand TAL
Agency BMF
Country Australia
Brand Life Direct
Agency VMLY&R
Country New Zealand
Brand WA Super
Agency Meerkats
Country Australia
Brand Australian Defence Force
Agency Host/Havas Sydney
Country Australia
