APG Australia Strategy Awards
Rewarding influential thinking that demonstrates the value of strategy
About the Awards
The Account Planning Group Australia (APG) is a key group within The Communications Council. The biennial APG Strategy Awards reward influential thinking that demonstrates the value of strategy.
The most recent Awards were held in December 2016 and all the winning case studies are available to read here on WARC.
Gold
Brand Art Gallery of NSW
Agency UM
Only the brave: How ALDI embraced haters to convert thousands
Brand ALDI
Agency BMF
Selected Silver
Challenging Australians to rethink role models
Brand Samsung
Agency iris Sydney
Turning around a four-year decline by reading between the lies
Brand Weight Watchers
Agency BMF
The idea that cost Sportsbet millions
Brand Sportsbet
Agency BMF
Selected Bronze
How software innovation helped lift the veil on insurance
Brand NRMA Home Insurance
Agency M&C Saatchi Sydney
Violence against women: Let's stop it at the start
Brand Department of Social Services, Australian Government
Agency BMF and TNS
Brand Youth Focus
Agency Meerkats
Revitalising a brand from the inside out
Brand nbn Co.
Agency BWM Dentsu