AME Awards

Honouring work that demonstrates ground-breaking solutions

New York Festivals AME Awards: World's Best Advertising and Marketing Effectiveness

About the Awards

The AME Awards for advertising and marketing effectiveness honour work that demonstrates ground-breaking solutions to challenging marketing problems. Winning campaigns address a challenge in the marketplace, utilize outstanding creative elements, and incorporate a thorough marketing plan to deliver a successful execution; they exhibit specific marketing goals and objectives accomplished through creative execution and strategic planning.

The most recent AME Awards were announced in October 2021 and all the cases studies are available to read here on WARC.

Find out more about the AME Awards

Selected Gold 2021

Every Kiwi Vote Counts: Meddle in the New Zealand election

Special award: Regional Platinum - Asia Pacific

Every Kiwi Vote Counts: Meddle in the New Zealand election

Brand
Every Kiwi Vote Counts
Agency
Special Group Auckland
Country
New Zealand

Every Kiwi Vote Counts, a non-partisan initiative to encourage overseas voter participation, encouraged New Zealanders (Kiwis) living abroad to vote in the New Zealand election.

League Against Cancer

Special award: Regional Platinum - Latin America

League Against Cancer: If you're outdoors, you need to protect yourself

Brand
League Against Cancer
Agency
McCann Lima
Country
Peru

League Against Cancer collaborated with 55 brands to put messages about the importance of wearing sunscreen on the most viewed and most expensive billboards in Peru.

UAE Government Media Office: Double moon

Special award: Regional Platinum - Middle East & Africa

UAE Government Media Office: Double moon

Brand
UAE Government Media Office
Agency
In-house
Country
United Arab Emirates

UAE Government Media Office, a government entity, created excitement in the UAE about the probe the country had sent to Mars.

Pringles: Trapped in advertising

Special award: Regional Platinum - North America

Pringles: Trapped in advertising

Brand
Pringles
Agency
Starcom
Country
United States

Pringles satirically 'trapped' comedy characters Rick and Morty in the world of advertising on the night of the Super Bowl in the US.

WWF Germany: Eurythenes plasticus

Special award: AME Green Award

WWF Germany: Eurythenes plasticus

Brand
WWF
Agency
BBDO Group Germany
Country
Germany

WWF Germany, a wilderness preservation organisation, encouraged the world to call on the United Nations (UN) to end marine plastic pollution.

Further Gold winners 2021

Samsung Galaxy A Series: #danceAwesome
Brand
Samsung Galaxy
Agency
Starcom
Country
Global
HomeEquity Bank: Catch the scam
Brand
HomeEquity Bank
Agency
Zulu Alpha Kilo
Country
Canada
Crayola: Colors of the world
Brand
Crayola
Agency
dentsumcgarrybowen
Country
United States
Burger King: Delivery to Burger King
Brand
Burger King
Agency
McCann Lima
Country
Peru
Tourism New Zealand: Good morning world
Brand
Tourism New Zealand
Agency
Special Group Auckland
Country
Australia / New Zealand / Germany / United Kingdom / United States
Coors Light: Iceman to canton
Brand
Coors
Agency
Alma DDB
Country
United States
NAACP Atlanta: Invisible hate
Brand
NAACP Atlanta
Agency
22squared
Country
United States
LifeStyles Healthcare: Publicly traded
Brand
Lifestyle Condoms
Agency
FCB/SIX
Country
Australia
Knorr: Rooftop farms
Brand
Knorr
Agency
FP7 McCann Cairo
Country
Egypt
American Pecans: Super safe pecan debate
Brand
American Pecans
Agency
Weber Shandwick
Country
United States
Verizon: The met unframed
Brand
Verizon
Agency
In-house
Country
United States
Burger King: The most famous griller in Peru
Brand
Burger King
Agency
McCann Lima
Country
Peru
Amazon Rainforest Conservancy: The rainforest fire channel
Brand
Amazon Rainforest Conservancy
Agency
Zulu Alpha Kilo
Country
Canada
The Mohammed bin Rashid Al Maktoum Global Initiatives: The world’s tallest donation box
Brand
The Mohammed Bin Rashid Al Maktoum Global Initiatives
Agency
In-house
Country
United Arab Emirates
TUNA SCOPE and AI TUNA: TUNA SCOPE 2020
Brand
Kura Sushi
Agency
Dentsu
Country
Japan
HomeEquity Bank / Royal Canadian Legion: World’s oldest esports team
Brand
Royal Canadian Legion / HomeEquity Bank
Agency
Zulu Alpha Kilo
Country
Canada

Silver 2021

Home Centre: A Dad's Job
Brand
Home Centre
Agency
FP7 McCann Dubai
Country
Middle East & North Africa
Advertising and Design Club of Canada: All-nighter webathon
Brand
Advertising & Design Club of Canada
Agency
Zulu Alpha Kilo
Country
Canada
BMW: IconicSounds electric
Brand
BMW
Agency
Mirrored Media
Country
United States
BRAUN: Formosa chang
Brand
Braun
Agency
United Communications Group
Country
Taiwan
Ikea: Buy with your time
Brand
IKEA
Agency
Memac Ogilvy Dubai
Country
United Arab Emirates
General Motors: Certified story time
Brand
General Motors
Agency
MRM
Country
United States
BankSA: How one letter changed the game
Brand
Bank of South Australia
Agency
Saatchi & Saatchi Australia
Country
Australia
Toronto Association of Business Improvement Areas (TABIA): Out-of-work mannequins
Brand
Toronto Association of Business Improvement Areas
Agency
Zulu Alpha Kilo
Country
Canada
Mobily: ProtectSet
Brand
Mobily
Agency
MullenLowe MENA Dubai
Country
United Arab Emirates
Head & Shoulders: Say it proud!
Brand
Head & Shoulders
Agency
Ambilhati Jakarta
Country
Indonesia
Pantene: The hairy tale
Brand
Pantene
Agency
Grey Tokyo
Country
Japan
The Ice Cream Shop: Fantasy fleet
Brand
The Ice Cream Shop
Agency
In-house
Country
United States
WhatsApp: The last horoscope
Brand
WhatsApp
Agency
In-house
Country
United States
Centre for Addiction and Mental Health: This is Sean Hill’s brain
Brand
Centre for Addiction and Mental Health
Agency
Zulu Alpha Kilo
Country
Canada / United States
Toyota / MTV: Celebrate The universal language of music
Brand
Toyota
Agency
Viacom Velocity
Country
United States

Finalists 2021

Libresse: #400Periods
Brand
Libresse
Agency
BBDO China
Country
China
TBWA\Worldhealth: #BlackHealthNow
Brand
TBWA\Worldhealth
Agency
In-house
Country
United States
TikTok: #CreateForGood
Brand
Douyin/TikTok
Agency
The Classic Partnership
Country
Middle East & North Africa
Avocados From Mexico: #HomemadeCinco
Brand
Avocados From Mexico
Agency
LERMA
Country
United States
Flowr: Art & Science
Brand
Flowr
Agency
Zerotrillion
Country
Canada
GU Fashion: Care Label
Brand
GU Fashion
Agency
dentsumcgarrybowen China
Country
China
Bosch: Don't hang your privacy out
Brand
Bosch
Agency
BBDO China
Country
China
Google: ViacomCBS Late Night Program Integrations
Brand
Google
Agency
In-house
Country
United States
Fred Hutchinson Cancer Research Center/COVID-19 Prevention Network: Help end the uncertainty
Brand
Fred Hutchinson Cancer Research Center/COVID-19 Prevention Network
Agency
In-house
Country
United States
Tourism Authority of Thailand: Home sweet home
Brand
Tourism Authority of Thailand
Agency
Ogilvy & Mather Thailand
Country
Thailand
McDonald's: Ride Thru
Brand
McDonald's
Agency
TBWA/Santiago Mangada Puno
Country
Philippines
Mucinex: Nightshift launch
Brand
Mucinex
Agency
McCann Health New York
Country
United States
Ikea: Style for all
Brand
IKEA
Agency
TBWA/Singapore
Country
Singapore
Emirates NBD: The wise ones
Brand
Emirates NBD
Agency
FP7 McCann Dubai
Country
United Arab Emirates
Emirates NBD: The wise ones
Brand
PTT Oil and Retail Business
Agency
Ogilvy & Mather Thailand
Country
Thailand