The most rigorous and accurate benchmarks for media planning and strategy in the world

Get a demo

Make the most of your ad investment

WARC Data’s unrivalled benchmarks mean your media strategy is always backed by evidence-based insight.

Our data give clients the reassurance that their ad investment is working harder in the media mix to achieve optimal reach and effectiveness.

Data Points

Thousands of articles on media spend, cost and consumption, across categories and countries. Download ready-to-use charts and data tables for presentations and analysis.

Alternate Text

More than half of marketing emails threatened by iOS 15


Benchmark your ROI and media spend

Build high-performing campaigns by benchmarking against WARC’s database of successful case studies and thousands of ready-to-use Data Points on media spend, costs and consumption.

Get a demo

Be informed on the media marketplace

We offer daily analysis of ad and media trends, the latest data on media owner performance, and exclusive reporting on key topics.

Ad Investment 2021/22

Global Ad Trends


  • Global advertising spend is expected to rise 12.6% during 2021 as a whole
  • Advertising investment worldwide rose by almost a quarter (23.6%) in Q2 2021
  • Growth in the second quarter was driven by online formats

The HAVE methodology

We harmonise, aggregate, verify and evaluate data from over 100 reputable partners to offer independent and trusted information all in one place


We harmonise all data to enable simple, like-for-like cross market comparison without compromising on quality.


We aggregate data from our international partners and media owners, either directly or through our long-standing connections with industry bodies.


We verify all data with the source prior to publication and offer detailed supporting documentation for each figure.


We evaluate the data and provide expert analysis drawn from 40+ years of experience, offering a holistic view of market dynamics.


To ensure you always have the most rigorous data, our sources are always of the highest calibre. Here is a selection of just some of the organisations we work with.

Navigate your marketing challenges with confidence

Access unbiased, evidence-based insights that save you time and help you make marketing choices that work