Search in

Search within

1 results found
Sort by


If 'effectiveness' is doing the right thing, and 'efficiency' is doing it the right way, why should the two be in conflict? The trouble is that efficiency ('getting more bang for your buck') is easier to measure, and can be made to seem the only measure; it is rational, functional and factual; but it can distort the true situation dangerously by being over-simplistic.