Data
•
Marte Aune, WARC Data Points (GlobalWebIndex), April 2021
An overview of online sources used by Southeast Asian consumers to learn more about brands and products.
Article
•
Mukta Lad, Event Reports, Meltwater APAC Digital Summit, March 2021
Ogilvy’s Andreanna Leclerc discusses what social commerce entails and how brands can leverage it effectively with the three states of social commerce, five important dimensions and four behavioural design principles.
Article
•
Facebook, Research on WARC, April, 2021
Looks at diverse and inclusive representation in online advertising.
Article
•
Low Lai Chow, WARC Exclusive, April 2021
The COVID-19 pandemic has transformed consumer behaviours and attitudes in APAC, but Kantar’s Laura Tan says this has also created opportunities for brands that want to grow in the region.
Data
•
Cinzia Petio, WARC Data Points, April 2021
An overview of commercial actions taken when direct mail items are received.
Article
•
Research on WARC, April 2021
Assesses the post-pandemic stickiness of product subscriptions.
Article
•
Jo Bowman, Event Reports, ARF SHOPPERxSCIENCE, March 2021
PepsiCo, the food and beverage giant, successfully adapted its segmentation strategy in line with the growth of e-commerce during the COVID-19 pandemic.
Article
•
Anupam Gupta, WARC Exclusive, April, 2021
This article considers the opportunities to engage football fans on TikTok.
Data
•
Cinzia Petio, WARC Data Points, April 2021
An overview of when postponed purchases will be made in the United States.
Article
•
Low Lai Chow, Event Reports, Voice of Opportunity – COVID-19 A Year On, March 2021
APAC consumer sentiment has morphed in response to the COVID-19 pandemic.
Opinion
•
Dr Liam Fahey, April 2021
Surprisingly often, marketing plans are based on outdated assumptions about competitors and customers, says Dr Liam Fahey.
Article
•
Genevieve Silk, Research on WARC, April, 2021
Millennial customers in online brand communities (OBCs) can be divided into four groups, according to a qualitative study in the UK.
Article
•
Brian Carruthers, Event Reports, Festival of Marketing: The Bottom Line, March 2021
Confused.com, the price comparison site, boosted spontaneous awareness with a brand-building campaign, while also driving short-term results with activation efforts.
Article
•
Euromonitor Advertiser Profiles, April 2021
This Company Profile from Euromonitor provides key details and analysis of Apple Inc.
Article
•
Jo Bowman, Event Reports, ARF SHOPPERxSCIENCE, March 2021
Store closures, interruptions to supply chains and shifting consumer priorities have together transformed the way people shop – and that means retailers have to transform the way they operate.
Article
•
Cecelia Girr, WARC Exclusive, April 2021
Asian players are shifting American beauty standards with their innovative approach, attractive packaging and growing consumer base, say TBWA’s Cecelia Girr, Skyler Hubler and Asai Meyer.
Article
•
Nina Mullen , WARC Exclusive, April, 2021
A proprietary study by Wunderman Thompson demonstrates that inspiration is a critical driver of growth for B2B brands.
Article
•
Anna Sampson, WARC Evidence, April, 2021
With the demise of the cookie and a renewed focus on attention, context is key when it comes to effective advertising.
Article
•
Euromonitor Advertiser Profiles, April 2021
This Company Profile from Euromonitor provides key details and analysis of Danone, the owner of brands such as Evian, Volvic and Aqua.
Article
•
Mukta Lad, Event Reports, Meltwater APAC Digital Summit, March 2021
Brands should consider investing in esports for its untapped potential, says EVOS Esports’ Allan Phang, and because they will be targeting the next generation of consumers.
Article
•
Michelle Watson, WARC Exclusive, April, 2021
Advises brands on how to blend in-store and digital commerce experiences to suit post-pandemic consumer needs.
Article
•
Mukta Lad, Event Reports, Meltwater APAC Digital Summit, March 2021
Content creators on TikTok are disrupting the world of marketing and media, and attracting the attention of Gen Z and millennials.
Data
•
Rob Clapp, WARC Data Points, April 2021
An overview of the number of hours of sponsored gaming livestreams watched in Q1 2020 and 2021.
Opinion
•
Richard Neish, April 2021
The past year has seen an increase in streaming and a surge in e-commerce. Behind those headlines, however, the reality is very different for many people, says Richard Neish.
Article
•
Low Lai Chow, WARC Exclusive, April 2021
Brands have misconceptions about the value and effectiveness of news as a media platform for advertising, says ThinkNewsBrands’ Vanessa Lyons, who busted five myths about the perceived limitations of news.
